A new report compiled by market research company ReportLinker found that household consumption of beef and veal in the United Kingdom have dropped by half—equalling nearly 4.7 ounces less per person per week—since 1975. On the flip side, household expenditures for soy and other plant-based protein foods have increased immensely; key findings from the report revealed that consumer food spending is shifting towards a more plant-based diet. The UK sales of vegetables is forecasted to reach over 1.5 million pounds by 2020, while sugar consumption per household declined by 13.5 ounces between the 1970s and 2016. The rise of veganism in the UK is evidenced by recent trends found in its supermarkets; both Asda and Tesco have launched new vegan holiday products this year.
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