California-based vegan company Califia Farms will expand its product line to UK markets this May. The brand will debut its products—including top US-sellers Barista Blend Almondmilk and Cold Brew Coffee—during the London Coffee Festival next month before launching eight products at 400 locations of grocery chain Sainsbury’s (with other markets to follow). Currently, Alpro is the top plant-based milk brand in the UK and reported a 19.2 percent increase in sales this year. According to Califia Farms CEO Greg Steltenpohl, sales of Califia products grew by 77 percent in US markets last year. The plant-based milk industry is experiencing a boom in the UK, as evidenced by almond milk’s inclusion for the first time in history in this year’s British “shopping basket”—an annual report that identifies the most popular consumer shopping trends.
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