The contents of this year’s UK “shopping basket”—an annual analysis of consumer shopping trends—have recently been revealed. In addition to gin and bicycling helmets, for the first time ever, the symbolic basket contains non-dairy milk. British analysts compile the basket’s contents based on four indices that reveal financial statistics about price inflation and consumer spending patterns drawn from 700 representative goods and services across 140 areas in the UK. Analysts added plant-based milk to represent what they say is “a distinct and growing market.” Conversely, milk, cheese, and eggs were removed from the 2015 basket due to falling sales. In addition to the growth veganism in the UK—up by 360 percent in the last decade—recent reports have predicted that the plant-based milk industry will continue to grow to $35 billion by 2024.