A new poll conducted by international research firm YouGov revealed that 56 percent of people in Britain felt meat was not necessary for a complete meal. The poll compiled the responses of 1,019 adults and found that while citizens avoid meat for various reasons (including increasing meat prices), those in the 16 to 24 age group cut their meat consumption primarily due to environmental concerns. Additionally, the number of younger people opting to eat less meat has increased from 28 percent in 2015 to 34 percent in 2016. “Increasing numbers could shift from having cuts of meat on their shopping lists to cutting meat from their shopping lists,” YouGov research Nasra Aharchich said. When it comes to cutting dairy, Brits are increasingly adding plant-based milk to their diets—so much so that almond milk was named a top consumer trend with its inclusion in this year’s UK “shopping basket.”
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