California-based vegan milk brand Califia Farms has partnered with athletic company BANDIER to host a month-long pop-up event at the apparel company’s Flatiron location in New York City. Califia will be sampling its nut-based milks, maca-enhanced almond milk, non-dairy creamers, and cold-brewed coffees. “We want to show as many people as possible what plants can do through our diverse range of clean energy, clear label, plant-based beverages,” Califia’s Experiential Marketing Manager Samantha Dunnachie said. “Califia’s mission is to use whole, real and nutrient-dense ingredients without ever compromising on taste—something I think will resonate with BANDIER guests.” Califia will also host a Wednesday morning workout series to promote each products featuring special guests including Top Chef alum Candice Kumai, model-turned-wellness guru Alex Kate Knight, and Good Clean Food author Lily Kunin. The Califia brand is growing quickly within the booming plant-based milk sector and has recently expanded its distribution to Canada and the UK.
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