Roving boutique La Pradelle is getting ready to introduce vegan fashion to the streets of France. The truck will embark on a summer tour from June until September 2017—stopping at local festivals—filled with vegan clothing, shoes, decor, cosmetics, and accessories on a mission to educate the public that the vegan lifestyle is not limited to dietary choices. Best friends Elena Skliar, Camélia Docquin, and Kilian Hemart founded the company—which operates as an online shop—in 2016 with the goal of “promot[ing] a mode of consumption respectful of people, animals, and the environment.” La Pradelle is currently crowdfunding its road trip, will plant trees to offset emissions produced by the truck, and plans to donate one percent of profits to Rev Animal—a dog and cat rescue shelter.
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