Veganism in the US Grows by 500% Since 2014

American consumers who identify as vegan now comprise six percent of the population, up from only one percent in three years.


A new report entitled “Top Trends in Prepared Foods in 2017” compiled by research firm Global Data found that American consumers who identify as vegan currently make up six percent of the population—an increase of 500 percent since 2014, when only one percent identified as such. Global Data also found that 44 percent of Germans follow a low-meat diet, up from 26 percent in 2014. The report highlighted six key trends in the global prepared foods industry, two of which (categorized as “Go Meat-Free” and “Ethical Eating”) specifically centered around reducing animal products. Global Data’s assessment is in line with recent market predictions that consumers will continue to choose plant-based foods in coming years. By 2020, the global meat alternatives market will be worth $5.2 billion, while the plant-based milk industry is predicted to hit $34 billion by 2024.

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