New Vegan Grocery Store to Open in Pennsylvania

Boyertown, PA, will have a brand new, all-vegan store this fall thanks to ambitious plant-based eatery Firefly Café.


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This September, Boyertown, PA, will get its first, all-vegan grocery store, Firefly Café Outlet. The store will be operated by the owners of adjacent vegan eatery Firefly Café, husband-and-wife team Loriann Wade and Michael Martinez, and will carry items such as vegan cheeses, meat alternatives, gluten- and soy-free options, frozen foods, and household items such as cruelty-free cleaning supplies. Wade described the shop as a “vegan general store” and stated, “There are not many stores like this in the country.” Earlier this year, Firefly Café (which opened in 2016) partnered with Boyertown train company Colebrookdale Railroad to launch a scenic, all-vegan train ride—complete with food items onboard prepared by the café. This year alone, a handful of vegan retail shops have opened across the world in cities such as London, New York City, Tel Aviv, Paris, and Melbourne, Australia—where the world’s largest vegan supermarket, The Cruelty-Free Shop, opened in April.