Last weekend, Austin, TX-based vegan ice cream company NadaMoo! launched its “Game of Spoons” ice cream giveaway. The contest—which ends Sunday—was inspired by the popular HBO show Game of Thrones and asks participants to post photos of them with their favorite pint (or a specially themed photograph provided by the company here) to social media with #gameofspoons. “We love Game of Thrones and know our followers do, too,” NadaMoo! CEO Daniel Nicholson tells VegNews, “so we thought why not doing something fun for the season finale?” Nicholson also said that the Rockiest Road flavor would be best to consume during the finale as he expects many twists and turns in the plot. Winners of the contest will be announced after Monday and will receive their choice of seven flavors from NadaMoo!’s growing coconut milk-based line, including Birthday Cake Cookie Dough, Pistachio Nut, and Salted Caramel.