Domino’s Australia reported an overwhelming demand for its newly launched vegan pizzas. “We knew the response was going to be big after the demand we saw for the product on social media,” Domino’s regional CEO Nick Knight said, “but we had no idea it was going to be this big.” Domino’s first announced it would add vegan cheese to its menus in Australia after its Facebook followers responded with a resounding “yes” to its question, “Do you want vegan cheese?” The brand partnered with United States-based vegan company Follow Your Heart to develop three vegan pizzas—Vegan Avocado Veg, the Vegan Spicy Trio, and the Vegan Margherita—which the chain launched at its 600 Australian locations last week. “We’re excited that customers love this product as much as we do,” Knight said, “and that we have been able to source a cheese alternative that vegan customers have given their tick of approval on.” Stateside, the addition of new vegan menu options have garnered similar responses, as evidenced by Hell’s Kitchen in Minneapolis, which, after adding the Impossible Burger last month, experienced what it called an “avalanche” of press coverage and customer interest.
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