Brooklyn Borough President and vegan Eric Adams is encouraging his community to adopt a plant-based diet for 10 days with the Jumpstart Your Health 10-Day Brooklyn Challenge. To kick off the challenge, Adams is hosting a “Vegan and Veg-Curious Meetup” on November 5. Adams has been a vocal proponent of a plant-based diet since eschewing animal products in 2016 to improve his health after being diagnosed with type 2 diabetes. The 10-day challenge is the latest effort in his citywide advocacy, which has included holding public discussions on the value of veganism, championing a new plant-based medicine program at New York City’s hospitals, and supporting an initiative that offers vegan lunch options at all NYC public schools. “We’ve got to focus on how to wean people off their bad eating habits—the same way we wean people off addictive drugs,” Adams told The New York Times. “I don’t want to become an annoying vegan. My hope is that by having people focus on adding healthy things to their plates, rather than unhealthy things, they’ll eventually only have room for the healthy ones.”