Dove Commits to Banning Animal Testing Worldwide

The skincare brand will prominently display cruelty-free labeling on its packaging starting next year—as its parent brand, Unilever, backs a global ban on animal testing.


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Skincare brand Dove announced this week its commitment to ban animal testing after pressure from animal-rights group People for the Ethical Treatment of Animals (PETA) to take a stance against animal cruelty. “We have enacted a policy prohibiting all animal tests, anywhere in the world,” the company stated. “And our products will now carry PETA’s cruelty-free logo, something we are phasing in across all our packaging progressively from next year, to assure and inform our customers that Dove does not, and will not, test on animals.” Concurrently, Dove’s parent company Unilever announced that it supports the global ban on animal testing. PETA has placed Unilever on its “Working for Regulatory Change” list and will monitor the corporation’s progress in developing non-animal testing methods. On October 4, a petition spearheaded by beauty brand The Body Shop and non-profit organization Cruelty-Free International with more than 8 million signatures—the largest of its kind—was delivered to the United Nations New York City headquarters to urge the international body to formalize a ban on animal testing worldwide.