Vegan Beauty Brand Lime Crime Founder Launches Ethical Jewelry Company

Ethical jewelry brand Poppy Angeloff launched this month in Los Angeles. Created by Doe Deere, the founder of vegan beauty brand Lime Crime, the brand’s flagship items are four Victorian-style rings inspired by delicate pansy flowers made with ethically sourced and cultivated gemstones. Each ring is packaged in a glittery, silk-free, vegan velvet box, and the brand’s gold-hued gift boxes are made from recycled paper. “After having my daughter, I began thinking about the world I’m going to leave behind for Lorelei,” Deere said. “My mission is to produce the no-corners-cut, heirloom-quality jewelry we can all love, enjoy, collect, and pass down the line as part of our legacy.” Deere founded Lime Crime in 2008 and has since launched a number of innovative vegan beauty products in support of charitable organizations, including a “Beet It” lipstick that raised funding for victims of Hurricane Havey in 2017.