Canadian vegan ice cream brand Nora’s recently debuted “break-up” pints to help customers overcome heartache with the help of ice cream. The brand offers three “break-up” themed flavors: Bye, Bye Brownie, It’s Vanilla, and Strawberries-and-You’re-Mean. Each pint packages can be customized with messages such as “It’s over,” “We’re done,” and “I can’t do this.” The packages also feature fill-in-the-blank spaces intended for the names of the quarreling parties along with a list of reasons for the breakup. “Just found out that your new fling listens to Nickelback and/or eats pizza with a fork?” the brand asked on Instagram. “Let us help you end things on a sweet note.” Nora’s further continues the theme by suggesting customers pair the cashew cream- and coconut milk-based ice cream flavors with alcohol, tears, and Adele songs.

Please support independent vegan media and get the very best in news, recipes, travel, beauty, products, and more.
Subscribe now to the world’s #1 plant-based magazine!

Subscribe