This week, world champion Formula One race car driver Lewis Hamilton shared a moving post on Instagram. Hamilton posted a photo of a deceased mother pig and her piglets, disposed of in a trash bin with the statement, “This is the price of your bacon.” Hamilton—who adopted a vegan lifestyle last year—captioned the post to explain his stance against animal agriculture. “We all have a voice, I have this platform and so to not use it correctly would be wrong of me,” Hamilton said. “Nobody is perfect, I certainly am not, but this is actually happening every day to so many animals worldwide. This is why I have decided to go to a vegan plant-based diet, been over a year now. Yes, it’s hard, nothing [is] ever easy but I’ve felt the best I’ve ever felt for the past year.” In July, Hamilton posted an Instagram story to draw attention to the number of animals exploited for food, urging his seven million followers to go vegan. “619 million humans have been killed through wars in our entire recorded history,” Hamilton said. “Humans kill the same number of animals every five days.”