International furniture store IKEA debuted a plant-based hot dog at one store in Malmö, Sweden. The new option is a working prototype that IKEA might reformulate based on consumer response and, as such, the company cannot currently confirm the final version will be vegan. IKEA— which first released a vegan version of its popular Swedish meatballs in 2015—said the veggie dog is part of the company’s initiative to offer more plant-based options. “Every year, 660 million people enjoy [IKEA food], and we see this global reach as an opportunity as well as a responsibility to serve food that is good for people and the planet,” IKEA Food managing director Michael La Cour said. “With the new veggie hot dog, we can inspire and enable customers to choose a plant-based, more sustainable option at an affordable price.” IKEA plans to debut the final version of the hot dog to stores across Europe in August.
Love the plant-based lifestyle as much as we do?
Get the BEST vegan recipes, travel, celebrity interviews, product picks, and so much more inside every issue of VegNews Magazine. Find out why VegNews is the world’s #1 plant-based magazine by subscribing today!