Award-winning singer Beyoncé announced that she will follow a plant-based diet in preparation for music festival Coachella. “44 days until Coachella, vegan time,” Beyoncé posted to Instagram before asking her 112 million followers to click a link in her bio to join her. The link is to meal delivery service 22 Days Nutrition—which Beyoncé co-owns with vegan entrepreneur Marco Borges. In 2013, the singer and her husband Jay-Z famously took Borges’ 22-day plant-based challenge, which is founded on the idea that it takes 21 days to break a habit. Beyoncé’s “vegan time” Instagram post has garnered more than 2.6 million likes in less than 24 hours, with many followers pledging to join the singer in eschewing animal products in solidarity.
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