Healthy Choice Debuts Vegan Power Bowls

Healthy Choice Debuts Vegan Power Bowls

The frozen-meals brand enters the booming plant-based industry with vegan protein-packed bowls that it hopes will attract millennial consumers.


Conagra brand Healthy Choice recently added vegan options to its Power Bowls line. The vegan all-in-one meals come in two flavors: Falafel & Tahini (made with falafel, red onions, tomatoes, chard, kale, spinach, a blend of grains, and a sesame tahini sauce) and Cauliflower Curry (made with lentils, cauliflower, chard, kale, spinach, a blend of grains, and a spicy curry sauce). “More and more consumers, especially millennials, are looking for vegetarian and vegan options as a way to cut back on their meat consumption or to support their vegetarian/vegan lifestyles,” Healthy Choice brand manager Ian Cruse told VegNews. “However, consumers want these meals to deliver a good amount of protein and taste great. This presents a tremendous growth opportunity for us.” The new vegan Healthy Choice Power Bowls (offered at the suggested retail price of $3.99) have shipped to retailers Hyvee, Giant Eagle, and Target and will appear in additional stores—including Wegman’s, Meijer, HEB, and Publix—throughout March and April. Meat-centric brand Tyson Foods announced in February that it would debut its vegan line Green Street this year, which will feature plant-based bowls and snacks.

Love the plant-based lifestyle as much as we do?
Get the BEST vegan recipes, travel, celebrity interviews, product picks, and so much more inside every issue of VegNews Magazine. Find out why VegNews is the world’s #1 plant-based magazine by subscribing today!