Rapper Marshall Mathers (known professionally as “Eminem”) sold vegan spaghetti and meatballs before headlining the Coachella Valley Music and Arts Festival Sunday. The emcee hosted a pop-up stand where he offered “mom’s spaghetti”—named after famous lyrics from his 2002 song “Lose Yourself.” The limited options included “Rabbit” vegan meatballs named after Eminem’s character in 2002 biographical film 8 Mile. This year’s Coachella festival featured several vegan vendors—thanks to culinary director/long-time vegan Nic Adler—including The Herbivorous Butcher, Little Pine, and Sage Plant-Based Bistro & Brewery. Furthermore, several non-vegan companies debuted vegan products at the festival, including Los Angeles chain Afters Ice Cream, which served a vegan version of its “milky buns”—chocolate ice cream sandwiched between two glazed doughnuts.
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