LUSH Releases 40-Shade Vegan Slap Stick Foundation

The vegan-friendly brand expands its makeup product line with a set of shades made to match every skin tone.


International beauty brand LUSH Cosmetics recently revealed its 40-shade vegan foundation line. The Slap Stick collection—available for one month starting June 29—features solid, medium-to-full coverage foundations in warm, cool, and neutral undertones made with coconut and argan oils. As part of the brand’s initiative to create more sustainable packaging, each egg-shaped foundation is partially dipped in a removable plant-based wax and can be stored in an accompanying recyclable cardboard box made from recycled materials. “Making foundation, a staple in many people’s daily routine, solid, is a major leap forward to reducing plastic packaging without compromising on quality or effect,” LUSH co-founder Rowena Bird said. LUSH will donate 10 percent of its profits from the collection to help fund literacy classes and dental procedures on the island of Nias in Indonesia where it sustainably sources its coconut oil.