New Vegan Grocery Store Opens in North Carolina

In addition to a variety of grocery items, Wilmington’s new store UpBeet Market features a vegan jerky tower, beer-filling station, and a variety of dairy-free cheeses.


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Vegan grocery store UpBeet Market opened this month as the first of its kind in Wilmington, NC. Owner Jess Marler opened the store to help local vegans find everything in one place instead of visiting multiple shops or buying ingredients online. “It’s super frustrating when at the end of the day you want to pop in, grab a few things for a meal and go home,” Marler told local media outlet Port City Daily. “You double all of your trips just trying to hunt down the vegan version.” Up Beet stocks a variety of vegan cheeses, cooking staples, and snacks, and features a vegan jerky tower, a beer filling station, and art by local artists. “I didn’t expect to have such a big following right when we opened the doors,” Marler said of the large turnout Up Beet has welcomed in its short time in operation. In coming months, the store plans to offer a gelato station and more produce options. On the West Coast, Mission Square Market—which previously operated as a general store in San Diego—re-opened on June 3 as an all-vegan grocery and hosted a re-launch party reportedly attended by more than 500 locals.