Chloe Coscarelli Files Second Lawsuit to Reclaim Her Name

The vegan chef—and co-founder of growing vegan chain by CHLOE—continues to fight former partner ESquared Hospitality as the group moves to sell packaged products bearing her name at Whole Foods.


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Vegan chef Chloe Coscarelli recently filed a new lawsuit against former by CHLOE partner ESquared Hospitality. In April, Coscarelli filed a lawsuit that alleged 14 causes of action against ESquared—which terminated Coscarelli from the by CHLOE brand that bears her name last year—that included trademark infringement, violation of her right to publicity, and copyright infringement. The lawsuit—which was dismissed by a New York judge shortly after its filing—also included a claim that ESquared CEO James Haber made inappropriate advances toward Coscarelli, the rejection of which led to Haber’s questionable business practices. The new lawsuit is based on similar allegations contained in the dismissed April suit with the addition of two stipulations: that the by CHLOE brand cannot be used to sell packaged products and a declaration that affirms Coscarelli’s 50-percent holding in the brand. Coscarelli filed the lawsuit in conjunction with an announcement from by CHLOE of its intent to sell packaged brownies, lemon bars, and other products at two Whole Foods Market locations in New York City. By CHLOE currently operates 10 locations without Coscarelli and recently raised $31 million to further expand the brand internationally.