David Hoffman, the newly appointed CEO of Dunkin’ Donuts, recently revealed that the company will soon offer more plant-based options. “Nobody does iced coffee and hot-drip coffee better than us,” Hoffman told media outlet Boston.com. “But there’s a whole range of other products that we can get into around beverages, whether it’s re-establishing ourselves in espresso-based drinks to teas to plant-based drinks … We think that’s some of the runway for us long term.” Animal-rights organization Compassion Over Killing (COK)—which was instrumental in pressuring Dunkin’ Donuts to add almond milk to its menu—launched a campaign, which currently has more than 13,000 signatures, to demand a vegan doughnut option at Dunkin’ Donuts, the largest doughnut chain in the United States. “In 2014, Dunkin’ Donuts responded to the plant-based buzz from thousands of consumers by serving up almond milk for coffee,” COK Director of Corporate Outreach Laura Cascada told VegNews. “The company could roll out another slam dunk by introducing a vegan doughnut to meet the growing demand.”

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