Ethical Fashion Tool Launches In London

Compare Ethics aims to promote fashion brands that are doing the most good to customers looking for cruelty-free finds. 


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New fashion tool Compare Ethics—the first of its kind in the United Kingdom—will launch in August. The tool will help conscious shoppers find, remember, and shop from brands that work for social good and are friendly to animals and the planet. Compare Ethics serves as a database of eco-friendly brands and a comparison tool that helps shoppers identify the top brands that help animals or other environmental causes, a function which also helps brands connect to larger pools of clients. To introduce the tool, Compare Ethics will host a pop-up shop on August 9, during the month-long vegan festival V For in London.