Oregon-based vegan chain Next Level Burger (NLB) will open its newest location this fall inside a Whole Foods Market in Austin, TX. Husband-and-wife team Matthew and Cierra de Gruyter launched the flagship location of NLB in 2014 in Bend, OR, with the mission of serving healthy, plant-based fast-food to customers in their community. Through a partnership with Whole Foods Market, the couple has since expanded NLB to several locations outside Oregon, including in-store outposts in Washington, California, and New York. The Austin location is a homecoming for Matthew de Gruyter, a former Texan. “As America’s first 100-percent plant-based burger joint, we cannot wait to throw down our burger- and shake-slinging goodness in the Lone Star State,” de Gruyter told VegNews. “But on a personal note, after spending a third of my 35 years in the great state of Texas, I cannot wait to bring this one home.” The menu will feature similar dishes to NLB’s other locations—such as dairy-free chili cheese fries, coconut-based milkshakes, and burgers offered with either a house-made vegan patty or the Beyond Burger patty—with the addition of a to-be-announced item specially created for the Austin location.
Love the plant-based lifestyle as much as we do? Get the BEST vegan recipes, travel, celebrity interviews, product picks, and so much more inside every issue of VegNews Magazine. Find out why VegNews is the world’s #1 plant-based magazine by subscribing today!