Market research firm Mintel named Germany the top vegan food producer of the year in a report released this week. Mintel measured the number of vegan products (including both food and beverage categories) launched between July 2017 and June 2018 in countries around the world. Germany amounted for 15 percent of the total new products launched worldwide, narrowly beating the United Kingdom by only 1 percent, while the United States placed third on the list with 12 percent. “In recent years, consumers around the world have increased their intake of plant-based foods, and Germany is no exception,” Katya Witham, Global Food & Drink Analyst at Mintel, said. “The appeal of products without animal-derived ingredients has extended far beyond the limited pool of steadfast vegans and vegetarians, carving a place within overall healthy and varied diets.” A 2016 Mintel report revealed that one in 10 new products launched in Germany that year touted a vegan label.
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