Last week, vegan pop-up Winter Park Biscuit Co. debuted a new biscuit sandwich featuring new product JUST Egg to a crowd of Floridians, who lined-up around the block to sample the vegan breakfast sandwich. Developed by vegan chef Mary Mattern, the “Sasage Just Egg & Cheez” biscuit sandwich sold out in three hours. Winter Park Biscuit Co. will continue to host pop-ups around Florida while Chef Mattern—former personal chef to vegan musicians Ellie Goulding and Blink-182’s drummer Travis Barker—helps to establish the restaurant’s brick-and-mortar location. Last year, food technology startup JUST debuted its mung bean-based egg replacer at San Francisco eatery Flore before expanding JUST Egg to several restaurants, including vegan chain Veggie Grill where it is served as a filling inside of its all-day breakfast burrito.
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