Food brand Heinz unveiled vegan Ketchup Caviar in time for Valentine’s Day. The innovative product was developed with the help of molecular gastronomy and features spherical pearls of the brand’s classic liquid ketchup—made with tomatoes, vinegar, salt, sugar, celery, herbs, and spices. According to Heinz, the elevated ketchup condiment was created “for an exquisite Valentine’s Day experience,” and can be used in the same way as its liquid ketchup or as a tomato-tinged replacement for fish-based caviar atop classier dishes. The only catch is that Ketchup Caviar is not available for purchase. Instead, Heinz will randomly select 150 participants in its social media campaign #HeinzKetchupCaviar to receive a free jar in time for Valentine’s Day.