New vegan company Daring Foods aims to sell £7 million ($9 million) worth of its plant-based meat products in 2019 with the help of its animal brand ambassador Kim Kardashi-hen. To achieve its goals, the company recently secured a distribution partnership with food service provider Lomond Fine Foods that will help bring its products to 300 locations in the United Kingdom in the first quarter of 2019. The company’s products include seitan- and potato-based “Moo-Free” vegan beef burgers and “Cluck-Free” vegan chicken patties, which will appear on the menu at 35 eateries in Scotland—with the goal to increase distribution to 1,000 locations by the end of the year. “As society makes the inevitable shift to a more plant-based diet, we are now well placed to create and deliver options by creating delicious, nutritious, and sustainable foods directly from plants,” Daring Foods co-founder Ross Mackay said. “In general, consumers are becoming more aware than ever before of the effects that animal-derived products are having on our planet, their bodies, and the plight of animals. We can help contribute to a more sustainable future and make steps towards removing animals from our food system entirely.”

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