British chocolatier Montezuma will debut vegan Like No Udder Button Egg in time for Easter this year. The company developed the vegan milk chocolate egg to rival traditional confections offered during the holiday. “Easter is always such a lovely celebration, especially for those of us in the chocolate world,” Montezuma’s co-founder Helen Pattinson told Foodnavigator. “We are very pleased with this year’s range which offers so many delicious and fun options that suits all of our customers—whether they are choosing a milk, white, or dark treat or something more suited to a lifestyle choice or special diet.” The Easter eggs are part of the brand’s new Like No Udder line that features vegan milk chocolate bars—its first vegan offering that is not made with dark chocolate. “They taste as close to milk chocolate as you can get without going near a cow,” the brand described the new line that it launched in time for Veganuary.