This week, Monster Energy Company announced the launch of its newest beverage under its coffee-infused Java Monster line. The brand’s new vegan drink is called Farmer’s Oats and made with oat milk and an energy blend with 200 milligrams of caffeine. To celebrate the launch, Monster is throwing a “Vegan Brunchdown Launch Party” on November 2 from 1pm to 4pm at event venue Start Los Angeles in partnership with media brand Foodbeast. “The sheer amount of vegan alternatives available in 2019 allows for both passionate vegans and flexitarian consumers to eat and drink together like never before,” CEO Geoff Kutnick said. “Farmer’s Oats entrance into the marketplace couldn’t come at a better time.” At the event, Monster will pair its new beverage with vegan food provided by local restaurants, including a Vegan Classic breakfast sandwich prepared by Munchies Diner and a Vegan Breakfast Taco prepared by Sugar Taco. Several restaurants will use Monster’s Farmer’s Oats to make exclusive dishes, such as ice cream shop Huglife’s affogato, doughnut shop Donut Friend’s JavaMonster Donut, and a frozen espresso treat (with an option of adding vodka) prepared by Foodbeast.

Share this

Become a VegNews VIP for exclusive vegan deals, inside scoop, and perks galore!