The Van Cleve Seafood Co.—a company that touts the health and environmental benefits of its wild-caught fish products and “clean” ingredients—is stepping into the plant-based industry with its first vegan product: a soy-free shrimp made primarily from konjac. The brand’s new Wild.Skinny.Clean line consists mostly of frozen entrées made with fish but includes two fish-free options—a non-vegan Plant-Based Crab-less Cake (which contains honey) and vegan Plant-Based Shrimp. “We see the (plant-based) trend turning into more of a movement and wanted to create something to satisfy everybody,” Shelly Van Cleve, the company’s co-owner and Vice President of Product Development, said. “Since we know seafood so well, who better than us to create the plant-based alternatives that taste just like the real thing?” Van Cleve’s new plant-based shrimp will be available online through the company website this month and will debut in retail outlets in early 2020.
Seafood Company Launches Vegan Shrimp
The Van Cleve Seafood Co.’s first vegan product is made from tuber-like konjac not animals.
October 20, 2019