The Van Cleve Seafood Co.—a company that touts the health and environmental benefits of its wild-caught fish products and “clean” ingredients—is stepping into the plant-based industry with its first vegan product: a soy-free shrimp made primarily from konjac. The brand’s new Wild.Skinny.Clean line consists mostly of frozen entrées made with fish but includes two fish-free options—a non-vegan Plant-Based Crab-less Cake (which contains honey) and vegan Plant-Based Shrimp. “We see the (plant-based) trend turning into more of a movement and wanted to create something to satisfy everybody,” Shelly Van Cleve, the company’s co-owner and Vice President of Product Development, said. “Since we know seafood so well, who better than us to create the plant-based alternatives that taste just like the real thing?” Van Cleve’s new plant-based shrimp will be available online through the company website this month and will debut in retail outlets in early 2020.