Starting this week, fast-food chain Burger King will add three more meatless burger options to its menu in 180 test locations in Milwaukee, WI, Cedar Rapids, IA, Augusta, GA, Cincinnati, OH, and Buffalo, NY. After a successful trial period in St. Louis, MO earlier this year, Burger King expanded the meatless Impossible Whopper to all of its more than 7,000 locations in August. The new menu extends the plant-based Impossible patty to three of Burger King’s classic burger builds: the Impossible Whopper, Jr. (a smaller version of the Whopper); the Impossible Burger (a classic burger served with pickles, ketchup, and mustard); and the Impossible Cheeseburger (which includes dairy cheese and classic condiments). Burger King will also add the Impossible Burger as an option to its kid’s meals—marking the first time a fast-food chain has offered a plant-based entrée on a children’s menu. According to Burger King’s most recent financial reports, the addition of the Impossible Whopper (ordered vegan by omitting mayonnaise) boosted the chain’s sales by five percent in the last quarter.
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