Sales of animal-based sausage and bacon are falling in the United Kingdom, according to its Agriculture and Horticulture Development Board (AHDB). The organization says bacon sales were growing in 2018 but fell in 2019, with volumes down by 5.3 percent (8,500 tons) as of November. The AHDB, which “helps to make Great Britain’s livestock, dairy, and agriculture sectors more successful,” blames the negative health perception of meat, particularly among older consumers, for the decline. “Media reports linking bacon to cancer appear to have resonated with consumers; when asked, 18 percent claimed to have heard something about bacon in the media recently with over half of those people reporting the news had been negative,” the AHDB said. “Many cited hearing negative reports about nitrates in bacon and recommendations that they cut back on processed meat. We have consequently seen a significant uptick in concerns about the healthiness of bacon, with sausages not far behind.”