On December 3, vegan brand Tofurky will launch a collection of “ugly” vegan sweaters to celebrate the 25th anniversary of its popular Tofurky Turk’y Roast. The line includes two sweater styles ($34.99 each): “Say Yum” pays tribute to the growing plant-based meat trend with images of forks and knives over a winter-inspired background and “High Five” features a vegan hot dog high-fiving a bun with a clever message on the back wishing everyone a “politically airtight” holiday season. Tofurky will donate 100-percent of the proceeds from its sweater line to WildAid, an organization that works to fight climate change and protect endangered species. “For Tofurky, nothing captures the holiday spirit quite like a festive party with family and friends, tasty food and funny holiday sweaters,” Tofurky CEO Jaime Athos said. “We already had the delicious plant-based holiday foods covered—so, in keeping with the fun-loving and purpose driven nature of the brand, we’ve designed two holiday sweaters that we think will continue our tradition of inspiring eyerolls and open-mindedness at the dinner table, while benefiting WildAid’s sustainable work.” During the holiday season last year, Tofurky—founded in 1980 by Seth Tibbott—celebrated the sale of its five-millionth signature roast since it began to commercially offer the quintessential vegan centerpiece in 1995.
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