Today, celebrity couple Kristen Bell and Dax Shepard launched their plant-based Hello Bello baby brand exclusively at Walmart stores nationwide. The brand features 10 baby products, including vegan shampoo, lotion, sunscreen, bug repellant, wipes, and diapers. “As a mom of two, I know how beautifully messy parenthood can be,” Bell said. “Our products are fresh and fun. More importantly, we use plant-based ingredients and organic botanicals that are better for our kids and better for our world.” All of the products in the line are priced between $1.88 to $23.94—with most costing less than $8. “Parents shouldn’t have to choose between what’s good for their baby and good for their budget,” Bell said. “That’s why we couldn’t ask for a better exclusive retail partner than Walmart, who is making it possible for us to offer premium products at a non-premium price.”

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