Today, celebrity couple Kristen Bell and Dax Shepard launched their plant-based Hello Bello baby brand exclusively at Walmart stores nationwide. The brand features 10 baby products, including vegan shampoo, lotion, sunscreen, bug repellant, wipes, and diapers. “As a mom of two, I know how beautifully messy parenthood can be,” Bell said. “Our products are fresh and fun. More importantly, we use plant-based ingredients and organic botanicals that are better for our kids and better for our world.” All of the products in the line are priced between $1.88 to $23.94—with most costing less than $8. “Parents shouldn’t have to choose between what’s good for their baby and good for their budget,” Bell said. “That’s why we couldn’t ask for a better exclusive retail partner than Walmart, who is making it possible for us to offer premium products at a non-premium price.”

Love the plant-based lifestyle as much as we do? Get the BEST vegan recipes, travel, celebrity interviews, product picks, and so much more inside every issue of VegNews Magazine. Find out why VegNews is the world’s #1 plant-based magazine by subscribing today!