Television personality Kendall Jenner unveiled her newest venture this month: vegan oral-care brand Moon. Jenner worked with Moon founder Shaun Nef to develop seven vegan-certified products that aim to transform oral care from a chore to a pleasant experience. Available in stain-removing and activated charcoal-whitening varieties, Moon’s toothpastes and mouthwashes are made with Elixir X, a proprietary blend of ingredients that include black tea, cranberry extract, coconut oil, Dead Sea salt, ginseng, and echinacea. The brand also features flossing tools, a soft-bristle toothbrush, and an on-the-go tooth whitening pen developed by Jenner. Moon is currently only available online through the brand’s website, with wider distribution at retail partners such as beauty chain Ulta planned in coming months.