This week, plant-based milk brand Silk launched a campaign to make “plogging” an Olympic sport during the 2028 games in Los Angeles. The brand created a petition to urge Los Angeles Olympic Organizing Committee to include the fitness trend—a combination of jogging and picking up litter—in its proposal of new events to the Olympic Programme Commission. The “sport” was first introduced in Sweden and has gained popularity online, with the hashtag #plogging appearing more than 55,000 times on Instagram and groups worldwide participating in the environmentally friendly trend. “While bidding for the 2028 Games, the Los Angeles Organizing Committee introduced a bold vision to create the most sustainable Games in modern history, and we at Silk believe adding plogging as an official event would symbolize meaningful progress toward that important goal,” Silk Senior Brand Manager David Robinson said. “As part of the B Corp™ Movement, Silk is devoting its voice during Earth Month to increasing awareness of plogging and creating a groundswell of public support for its inclusion in the 2028 Summer Games.” According to Silk, it takes 80 percent less water to produce half of a gallon of Silk than it does to make the same amount of dairy milk. The company engages in other sustainability practices, including participating in the groundwater recharge program in California and moving toward using Rainforest Alliance-certified paperboard as packaging for its vegan milk cartons. On Earth Day (April 22), the company urges its followers to engage in plogging and post photos to social media with the hashtag #PlogForProgress.
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