Country Crock Debuts Vegan Butter

Food company Country Crock–owned by parent company Upfield—recently debuted its vegan Plant Butter line. Best known for its margarine spreads, the brand developed the new line as an environmentally friendly alternative to animal-derived butter. Country Crock’s Plant Butter with Olive Oil, Plant Butter with Almond Oil, and Plant Butter with Avocado Oil are available in buttery sticks. The almond oil and olive oil varieties are also available in tub formats. “Upfield is a global leader in plant-based foods. Our mission is to make people happier and healthier with great tasting plant-based products that are better for the planet,” Brian Orlando, Upfield North America Chief Marketing Officer, told VegNews. “Consumers are choosing plant-based alternatives to traditional dairy-based products for a variety of reasons, including health, environmental, and ethical. We are deeply committed to bringing consumers a broad range of innovative products that are advancing the role of plant-based foods in people’s lives. Our goal is to make it easier for consumers to make good dietary choices by giving them delicious, high performing, and better-for-you plant-based options.” The new line is currently available at retailers nationwide.