This week, The Economist began serving free vegan hot dogs made with Beyond Sausage in New York City as part of its “Feeding the Future” campaign that aims to educate readers about the benefits of meat alternatives. In collaboration with marketing agency Sense New York, the iconic publication created a red hot dog cart to bring its sister publication 1843’s article about the future of meat, titled “I Can’t Believe It’s Not Beef,” to life. Visitors to the cart will be granted a reduced subscription rate to The Economist and can opt for the publication to plant a tree on their behalf. Last year, The Economist dubbed 2019 “The Year of the Vegan” in its forward-thinking report “The World in 2019.” The publication’s vegan hot dog cart will be on the streets until mid-June.

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