Vegan skincare line Versed recently launched at Target stores nationwide and each item costs between $9.99 and $19.99. The new affordable line includes 19 products including cleansers, treatments, and moisturizers, all made without toxins and animal products. “After years of consumer research, we started to notice a gap in the beauty market,” Versed Founder and CEO Katherine Power said. “Shoppers were looking for a brand that was deeply rooted in research and was comprised of clean products that not only work great, but are easy to use and make them feel good. We’ve checked all three boxes with proven, powerful ingredients, simple icons, and an online quiz that directs users to products that address their specific skin concerns. And because we’re so confident in the results, our launch campaign is free of airbrushed skin and paid influencers.” Items in the line come packaged in low-waste materials with “prescriptive icons” that help users build a simple skincare routine.
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