New company Planted launched in Switzerland this month with the mission of replacing chicken meat with a viable plant-based protein—akin to what Impossible Foods has done with plant-based beef. For the past year, founders Lukas Böni, Pascal Bieri, and Eric Stirnemann have been working to create a plant-based chicken meat that closely resembles its animal counterpart from a combination of pea protein, pea fiber, sunflower oil, and water that is formed into a dough before undergoing a proprietary extrusion process giving the plant-based meat a fibrous texture similar to a chicken breast. “We put a lot of research into the product to make it extremely close to chicken,” Bieri told Tech Crunch. “Hence, we price around a premium chicken at this stage. We do see strong potential to produce our product at a lower cost mid-term, given strong economies of scale.” Planted chicken is now available at select restaurants in Switzerland, and the company plans to expand its global distribution in early 2020.

Share this

Looking for the best vegan recipes? Then you're going to LOVE our award-winning magazine!

Subscribe Now