Vegan and cruelty-free skincare brand Act of Being—which is dedicated exclusively to men—recently launched with the aim to satisfy a missing piece in the luxury men’s skincare and grooming world. Its ethically-sourced line of products are devoid of mineral oil, parabens, phthalates, sulfates, and synthetic fragrances. Designed, tested, and made in the United States, Act of Being uses ingredients such as baobab, coconut, green tea, red algae, and vegan sodium hyaluronate. The brand says its blend of active naturals and clean science ingredients defend against toxins, stress, pollution and dehydration that contribute to premature aging of the skin. Its first collection includes daily eye cream, face wash, grooming oil, and shaving cream. Next month, the brand will launch daily moisturizer and a recovery balm. “Act of Being’s philosophy is to help propel a man toward achieving his best self,” Act of Being founders Paul Marino and Randy Cooperstone said. “Looking good and living healthily and mindfully is part of your identity, and part of your success.”
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