“Better Than Beef” Vegan Burger to Launch at Costco

In the coming weeks, new vegan “Better Than Beef” burger will be hitting the shelves at retailer Costco (first in Alaska, Idaho, Montana, Oregon, Utah, and Washington), HEB (Texas), and other retailers nationwide. The new burger is made by family-owned company Don Lee Farms, which it says grills better and is better for the planet. “This new burger, along with our growing vegan line launched fifteen years ago, reinforces our family’s commitment to continuous innovation in plant-based proteins,” Don Lee Farms President Donald Goodman said. The Better Than Beef burger boasts 230 calories per patty, 13 grams of fat, and 1 gram of saturated fat. “Our new Better Than Beef Burger delivers on the experience and satisfaction of beef’s aroma, texture, flavor, and juiciness with the lowest calories, fat, and saturated fat on the market,” Don Lee Farms development director Danny Goodman said. “We can’t wait to get this burger in more hands as we expand our brand into retail markets.” The new burger joins a Don Lee Farms’ Organic Plant-Based Burger on the shelves at Costco which sold 1 million units in less than 60 days after it launched at the big-box chain last year.