Today, The Kroger Co.—the largest supermarket chain in the United States—announced that it will add a variety of plant-based products to its proprietary Simple Truth brand. Gil Phipps, Kroger’s vice president of Our Brands (the umbrella name for the chain’s private-labeled products), announced the new vegan line on stage at the Good Food Conference—a conference hosted by advocacy group Good Food Institute (GFI) to promote plant-based and lab-grown meat developments. “Kroger is at the intersection of plant-based curiosity and culinary innovation,” Phipps said on stage. “Our customers are really open right now to exploring plant-based alternatives, and we’re responding with our new collection.” The Simple Truth Plant Based line is comprised of:

  • Meatless Burger Patties
  • Meatless Grinds
  • Chocolate Chip Cookie Dough
  • Alfredo Pasta Sauce
  • Bolognese Pasta Sauce
  • Deli Slices (Black Forest Ham and Salt & Pepper Turkey)
  • Sausage (Kielbasa and Chorizo)
  • Cream Cheese
  • Sour Cream
  • French Onion Dip
  • Queso

“We are thrilled to see Kroger continue to embrace plant-based foods, particularly plant-based meat in this way,” GFI Executive Director Bruce Friedrich said. “It’s a defining moment when America’s largest grocer launches an entire collection of plant-based meat and dairy products and is clear proof that plant-based has truly gone mainstream. We look forward to other grocers following Kroger’s lead.” The new Simple Truth Plant Based products will begin to roll out on a monthly basis starting this fall and throughout 2020.

Love the plant-based lifestyle as much as we do? Get the BEST vegan recipes, travel, celebrity interviews, product picks, and so much more inside every issue of VegNews Magazine. Find out why VegNews is the world’s #1 plant-based magazine by subscribing today!