Musician Meat Loaf is going vegan for Veganuary and partnered with United Kingdom-based chain Frankie & Benny’s to promote its vegan options. The 72-year-old singer—who is famous for singing the lyrics, “I will do anything for love but I won’t do that”—was previously vegetarian for 11 years but recently returned to eating meat. “When Frankie & Benny’s first approached me to rebrand to Veg Loaf I said no way in hell—I won’t do that,” Aday told the Daily Star. “But, I’d do anything for our planet and dropping meat for veg, even for just one day a week, can make a huge difference.” The chain tapped Aday to help promote its new vegan menu for Veganuary, which includes vegan mozzarella-stuffed calzones, a full English breakfast, and brandy-spiked chocolate cake.” We wanted to encourage diners to swap meat for veg this January, so who better to sign up than one of the most recognized artists on the planet?” Elise Ash, Director of Strategy and Brand for Frankie & Benny’s, said. “While we couldn’t convince him to rebrand to Veg Loaf, we’re just delighted he’s the headline act for our new vegan menu and helping spread the word on the benefits of tucking into our meat-free dishes.” This year, Veganuary expects to amass 350,000 participants which will save the lives of more than one million animals during January.