Retailer H&M recently launched a sustainable clothing line under its Divided brand designed by vegan singer Billie Eilish at its locations worldwide. Mimicking the loose-fitting silhouettes Eilish prefers to wear, the 16-item line (priced between $5.99 and $34.99) is made from sustainably sourced, non-animal-derived materials and includes T-shirts, bucket hats, belt bags, beanies, sweatshirts, and socks all printed with Eilish logos. “Billie Eilish is obviously an inspiring artist, but also someone a lot of people around the world admire for her personal style and empowering way of expressing her values,” Emily Bjorkheim, H&M’s head of design for Divided, said. “We want to enable her fans to step into her world and feel empowered to freely express their style as well.” In 2019, Eilish became increasingly outspoken about the damaging effects of animal agriculture on the environment and often used her social media platforms to urge her fans to go vegan. In March, the 18-year-old singer will embark on her Where Do We Go? world tour where she has banned plastic straws and called upon attendees to bring reusable water bottles.
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