In late October, dairy brand Boursin will launch a plant-based version of its fan-favorite Garlic & Herbs cheese spread flavor exclusively on Amazon Fresh with a physical retail launch expected in 2021. The Boursin Dairy-Free Cheese Spread Alternative was developed with guidance from vegan brand Follow Your Heart (FYH) and is made from organic coconut oil and organic expeller-pressed canola oil. The new cheese spread alternative is sold in a 6-ounce package with a recyclable cup and lid at a suggested retail price of $6.99.
“We take great pride in the fact that Boursin and the Bel Group have trusted our knowledge and expertise in this realm and that we have been able to support the launch of such an amazing and delicious product,” FYH Founder and CEO Bob Goldberg told VegNews. “We’re truly delighted to see this savory treat now available to dairy-free consumers and those thinking of taking their own leap into dairy-free.”
Boursin’s parent company the Bel Group is also working to develop plant-based products under each of its core brands, including mini Babybel cheese which it expects to launch in the US in 2021. In the coming months, the company will also launch an international brand dedicated to producing plant-based products.