Vegan meat brand Prime Roots recently launched a line of prepared meals at Whole Foods Markets in the San Francisco Bay Area. The meals, which can be found in the stores’ refrigerated deli and prepared food sections, include Bacon Mac and Cheese, Hawaiian Shoyu Chicken, Kung Pao Chicken, Ginger Pork Soba Noodles, Beef Thai Lemongrass Larb, and Bacon Kale Quinoa Bowl. Following the success of its sold-out vegan bacon launch, Prime Roots began developing chef-prepared plant-based meals incorporating its Koji-based chicken, beef, and bacon to allow customers to try their vegan meat products in their favorite meals. Koji is a Japanese superfood that is high in protein and grown and harvested by the brand in Berkeley, CA.
“We are delighted to give our community and consumers a convenient delicious way to experience the superior quality and taste of Prime Roots meats and seafoods,” Prime Roots co-founder and CEO Kimberlie Le said. “We are reimagining meat for people and the planet and excited to have mission-aligned partners including Whole Foods on our journey to making a more sustainable food system.”
Prime Roots plans to occasionally change its product selection to incorporate seasonal ingredients and menu items.