This week, actress, model, and singer Carmen Electra launched her own vegan skincare line, GoGo Skincare. The line, packaged as a three-step system, consists of Glow serum, Awaken eye cream, and Nourish moisturizer, to be used in that order. Glow features key ingredients such as optim hyal, a skin-smoothing agent, and B9-vitapol, a reformulated form of folic acid. Awaken utilizes superox-c to visibly reduce wrinkles and boost skin luminosity, as well as meiview, which increases the formulation of collagen around the eye while treating the visibility of dark circles. Nourish uses majestem, an active ingredient known to tighten, firm, and lift the skin. GoGo Skincare was inspired by Electra’s own skincare regime, which she has been using for more than 20 years. 

“It was really important to me that these products be grounded with nature,” Electra told VegNews. “The ingredients that I really love, and have always used, are vegan so it was a no-brainer that GoGo would be vegan, as well. As far as cruelty-free goes, it’s simple: I love animals and firmly believe they shouldn’t be harmed in the name of beauty.”

The system—the name of which was inspired by Electra’s single “Go-Go Dancer” from her self-titled debut album in 1993—is sold on the product website for $149.95, or $99.95 for a subscription that includes insider perks.

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